Employers

"...Employer Services Introduction to Marketing training courses in Birmingham, Warwickshire and the West Midlands."

An Introduction to Marketing:

Location: Blossomfield Campus
This course starts on the following date(s)...

• Start date: Various dates available

• Please call 0121 678 7181 for further information

Introduction:

This course has been developed specifically to enable business managers and those individuals who have recently taken up a role in marketing to gain a valuable insight to marketing principles and to learn how to relate what they have learnt to their every day working environment.

After attending this course participants will have the ability to:

• Why marketing has an impact on a company’s success or failure
• The marketing environment, why its is important and how to adapt to change
• Understand the buying process and how to influence purchasing decisions
• How to identify and define profitable market segments
• Use market research to identify and pre-qualify potential marketing opportunities
• Understand how to manage the marketing mix - Product, Price, Place, Promotion
• How to communicate your offer effectively using e-marketing and conventional marketing techniques to reach your target audience

Programme Outline:

• What marketing is –The marketing process
• The marketing environment – Political, Economic, Social, Technological, Customers, Competitors.
• Consumer buying behaviour – understand what influences buyer behaviour
• Segmentation - targeting, and positioning
• Decision making - Problem Recognition, Information search and decision making.
• Market research – Primary and Secondary Research
• The marketing mix – 4P’s Product, Price, Place, Promotion
• The communications mix – on -line and conventional promotional methods

There will be a high level of group participation including practical work and group discussion.

Concessionary Course Fees:

There are no concessionary fees for this course. Any fees quoted should be taken as an indication. We reserve the right to make alterations. For information about our fees call 0121 678 7181 or email enquiries@solihull.ac.uk.

How To Book your place:

To request a booking form and book a place on this course, please contact our dedicated team on 0121 678 7181 or email sales@solihull.ac.uk

Additional information:

The fee includes tuition materials and refreshments.