CIM Introductory Certificate in Marketing

Part Time

Course Details

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Course Code

QMA3TD15/BCP0

Course Level

Level 3

Where will this course lead?

The Introductory Certificate in Marketing course is for all those who want to find out more about marketing, whether you are in a job that involves marketing or not. It provides information about what marketing is and aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

The typical profiles of people who might take this qualification could include:

Those undertaking junior marketing, secretarial or administrative roles
Individuals in jobs with some marketing involvement
Event management assistants
Personal assistants
Customer service assistants/call centre employees
Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing
Modern apprenticeship equivalents

What will I study?

1. What is Marketing? - This is about the function of marketing and its role in an organisation, knowing and applying the four Ps (product, price, place, promotion).
2. Understanding Customer Relationships - This is about knowing and managing customer relationships, and using different methods to communicate with internal and external customers.

How will this course be delivered?

The course runs over approximately 6 months. Classes are mainly one evening per week 6.30-9.30pm, but with occasional daytime attendance required also. Classes are interactive, involving tutor's presentation of key concepts, group work and discussion. Students are expected to research marketing concepts and practice, as well as preparing for the assignment and exam outside the classroom.

What qualifications will I get?

Introductory Certificate in Marketing

How will I be assessed?

What is Marketing? - This module is assessed by a one hour online test.

Understanding Customer Relationships - This module is assessed via a written project.

How do I get a place on the course?

Places are offered via an interview

What are the entry requirements?

It is an 'open' qualification, which means you don't need any previous qualifications or marketing experience. Literacy and numeracy may be assessed at induction. If English is not your first language, you will need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

If you have a Learning Difficulty or Disability please let us know when you apply. You will be offered support at your interview.

What else do I need to know?

TBC

Solihull College offers full time and part time courses for businesses and residents in Birmingham, Walsall, Wolverhampton, Coventry Warwickshire and the whole of the West Midlands.

What can I do after this course?

Successful candidates can progress to the Professional Certificate in Marketing (Level 4)

Is there anything else I will have to pay for in order to do this course?

CIM Registration £120, examination fee for What is Marketing? £55 and assignment fee for Understanding Customer Relationships £55.
We also recommend key text books to purchase to support your studies.

Contact

Blossomfield Campus

Solihull College
Blossomfield Road
Solihull
B91 1SB

Tel: 0121 678 7000
Minicom: 0121 628 7005
Email: enquiries@solihull.ac.uk
Internet: www.solihull.ac.uk

Have you got a question about this course?

Please contact Admissions on 0121 678 7000 with any queries.

Course Details