Management and Professional

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. It covers everything from product management and product marketing to strategic marketing and marketing services. There is a need for marketing in almost every sector.

The Chartered Institute of Marketing (CIM)

The CIM is the largest and longest established professional marketing organisation in the world. Their qualifications are highly sought after and are one of the most credible routes to support career progression within the marketing field. The CIM courses provide a comprehensive mix of marketing theory and tools to apply those theories in practice – these include market research and analysis, marketing planning and implementation, branding and communications and project management.

Why choose us

We are a well established and proven provider of CIM courses. We are the only college in the West Midlands which offers progression through the full suite of qualifications from the CIM Introductory Certificate in Marketing up to the CIM Professional PostGraduate Diploma in Marketing.

By choosing to study your CIM qualification with us, you will have access to the College’s extensive library and e-library facilities as well as the CIM’s e-resources. Dedicated revision sessions, mock exams and assignment workshops provide additional and much valued support for you throughout your study. The lectures are interactive and facilitative and focus on your development, helping you to build your understanding of marketing theory and its application to real marketplace contexts. Solihull College offers CIM training for businesses and residents in Birmingham, Walsall, Wolverhampton, Coventry Warwickshire and the whole of the West Midlands.

The CIM Introductory Certificate in Marketing requires no particular qualifications or experience and is ideal if you are working on the periphery of marketing, in a junior marketing role, or if you work in other disciplines, possibly with some marketing involvement. If you have your eye on a marketing assistant or executive level marketing role, the CIM Professional Certificate in Marketing will help to build your existing knowledge in order for you to devise and execute successful marketing activities. If you are a marketer with operational responsibilities, looking to progress into a management role, the CIM Professional Diploma in Marketing is the qualification to get you there while the CIM Postgraduate Diploma in Marketing is ideal if you have marketing management experience and are looking to progress into strategic marketing management.