Where will this course lead?

Community Activator Coaches are predominantly employed by: sport for social change charities; SMEs who operate in the sport and physical activity sector; local authorities; sports clubs; leisure centres; youth work agencies; housing associations; and outdoor education centres, and are deployed to primarily work with inactive groups of people. The wider sport and activity sector plays an important role in improving the health and wellbeing of the nation and provides a positive environment, which supports (especially young) people to grow and develop through sport and physical activity.

The Community Activator Coach will promote, deliver and coach fun, inclusive and engaging activities that help whole communities to change their behaviour and adopt and keep to a physically active lifestyle. Community Activator Coaches are more than activity and sports leaders; they understand communities and customers. They will be equipped with the specialist knowledge needed to effectively work with one customer group (such as inactive teenagers), but also be knowledgeable about other inactive customer groups, whom they may be expected to work with on occasion.

When competent, they will be experienced at working with a range of different communities and all kinds of customers who are likely to be defined as inactive, sedentary, or not doing enough physical activity in their lives. They will also know how to make communities and lives better through physical activity, organised play and sport. The Community Activator Coach will be a positive role model who builds good rapport with customers; especially those who are young, inactive, or from low-income and marginalised communities.

The Community Activator Coach often works alongside youth workers, the police and community safety agencies, to make neighbourhoods safer and they will also work alongside health workers to make residents fitter and healthier. The role is a flexible one and individuals can expect to work varied and unsociable hours, including evenings, weekends and school holidays.

This apprenticeship is suitable for currently working in, or progressing into the following roles:

Activator; Sports Coach; Activity Leader; Community Worker; Outreach Officer.

What will I study?

You will study the knowledge, skills and behaviours as set out within the apprenticeship standard, which will include the following subjects…

  • The benefits of physical activity and sport for individuals and families
  • Principles of behavioural change from a healthy sporting lifestyle
  • Credible customer insight to shape provision and leadership styles
  • Use of informal spaces and 'out of locality' settings for lifelong activities
  • Developing effective motivational relationships, rapport and role models
  • Delivering community-level activation events and support
  • Resource management for sustainable engagement and intervention
  • Managing disruptive behaviours and reinforcing customer welfare
  • The importance of social media and technology to deliver targeted messages to identified customer groups and demographics
  • How to help people overcome personal, cultural and societal barriers to participation
  • Establish a range of tools and techniques to offer different sports and both formal and informal activities

How will this course be delivered?

The apprenticeship programme consists of 'on-the-job' and 'off-the-job' training. You will receive on-the-job training from your employer and will also be allowed 20% off-the job training, which will involve your college day-release and independent study.

Your independent study will be recorded in a learning journal, to capture evidence of your experiences, reflections and achievements.

An assessor coach will be allocated to you and will visit your workplace on a regular basis, liaising with your work-based mentor, but you will also receive master-class workshops from college tutors.

This will give you the opportunity to do real work, developing work-based skills that employers' value and helping you to progress in your chosen career.

What qualifications will I get?

  • Level 2 Community Activator Coach Apprenticeship Standard
  • Level 1 Functional Skills Maths and English (if required)

How will I be assessed?

The apprentice's progress and development will be assessed at regular stages - this is likely to be a combination of assignments, activities, exams, reflective discussions and observations in the workplace.

The employer and training provider will formally sign-off the apprentice's readiness for the independent End Point Assessment (EPA) at 'gateway'. Gateway is the point at which the apprentice has met and can confidently apply the minimum knowledge, skills and behaviours required, as detailed within the apprenticeship standard.

The End-Point Assessment (EPA) will consist of 3 distinct components:

  • Practical Coaching Observation
  • Presentation with questions and answers
  • Panel interview

Performance in the EPA will determine your overall apprenticeship grade i.e. pass or distinction.

How do I get a place on the course?

In order to gain a place on this course, applicants must meet the entry criteria and attend a formal interview. All applications are to be submitted via the college website:


If you have a learning difficulty or disability, please let us know when you apply. If you need help with completing your application and at interview, we can provide support:


What are the entry requirements?

To secure a place of study on the Level 2 Community Activator Coach Apprenticeship, the minimum entry requirements are as follows:

  • English GCSE Grade 2/E, Level 1 Functional Skills, or equivalent
  • Mathematics GCSE Grade 2/E, Level 1 Functional Skills, or equivalent
  • Demonstrate a passion for sport for development sector
  • Be at least 16 years of age

You must also be employed in a relevant field (as indicated above) for a minimum of 30 hours per week.

What else do I need to know?

There are no direct additional costs for this course, but you may want to purchase some text books for further reading. A suggested reading list will be supplied at the beginning of your course; however, we also have a wide selection of library books and electronic books for you to use too. You will be expected to supply your own stationery, such as folders, pens and paper. Connection to the internet is expected, but facilities are available at college to do this if necessary. Please contact the Employer Services Team for more information regarding funding and costs: apprenticeships@solihull.ac.uk


What can I do after this course?

Upon completion of the apprenticeship, you can:

  • Continue your employment in the industry and be able to move into leadership or management roles within the sector


  • Progress onto the Level 3 Community Sport & Health Officer Apprenticeship



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Study Mode

Part Time

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Community Activator Coach Apprenticeship

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The career paths provided are to give you an idea of the careers that you could progress onto in the future. However, for some, you may need to complete higher level qualifications and gain experience before your dream job becomes a reality. The information provided is to support further research and to generate some initial career ideas when choosing a course. Please check entry requirements to degree courses, apprenticeships, and jobs as this may vary from year to year and across providers. For further advice and guidance, please contact: careers@solihull.ac.uk.