Having been recognised for its award-winning online prospectus, which was created back in 2010, Solihull College is continuing to impress with their digital marketing vision with further award nominations. The College’s marketing team has been nominated for ‘Best Digital Experience’ and ‘Best Integrated and/or Social Media Approach’ by the UK Digital Experience Awards 2014.
In addition to this, the College has also been nominated by Heist- the premier Awards programme for FE and HE, for the online prospectus (TYP) in the category of ‘Digital and Social Media’.
The College, who won the Gold Award for the ‘Innovative Use of Technology’ in 2013 at the FE First Awards, is delighted with this recognition. The marketing team behind the work have been recognised by the Chamber for their strategic use of social media to drive interest towards their digital marketing.
The College will be competing in both categories against big industry names including Sky and Cooperative Food; Dave Cooper, Director of Marketing said this is a remarkable achievement: “We are delighted with this nomination, to see the hard work and passion that goes in throughout the year being recognised by industry professionals is a wonderful accolade for the marketing team”?.
The College was also recently nominated for the Greater Birmingham Chamber Business Awards 2014 for ‘Excellence in the Use of Social Media’. Along with Facebook, the College actively engage with Twitter and YouTube, using highly targeted boost posts and promoted Tweets to drive traffic towards the website.
Beginning in 2010, the College made the decision to move away from the printed prospectus and to focus their marketing strategy towards digital and online. The College now boasts an award-winning interactive digital prospectus, TYP – one of the first among FE colleges in the country.
The College’s use and innovation of digital has seen videos go viral, including a Dynamo -style magic video with magician Christian Fletcher and a crossbar challenge used to promote the College’s successful Football Academy.
To find out more about TYP, Solihull College’s online prospectus please visit www.solihull.ac.uk
Pictured: Sean Howitt, Marketing Officer and Dave Cooper, Director of Marketing