Where will this course lead?

This course is ideal for you if you wish to become Junior Content Producer and are new to the sector, or have previous qualifications and/or experience and are working in an associated role, which provides support for qualified professionals.

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating materials that can be used across a variety of media, including print, broadcast, digital and/or social media.

Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and the needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or "copy") and web pages and social media content; therefore, an enthusiasm for technology and creating great online experiences is a must. They can work in advertising, marketing/digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into content creation/development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

This apprenticeship is suitable for those executives currently working in, or progressing into the following areas:

Digital marketing, social media, campaigns, Search Engine Optimisation (SEO), analytics, content coordination and/or web development

What will I study?

You will study the knowledge, skills and behaviours as set out within the apprenticeship standard, which will include the following subjects…

· Commercial drivers, intended audiences and brand awareness

· How print and digital audiences differ and communication styles

· Using creative content across channels and platforms

· Marketing strategies and budget allocation

· Selecting/creating a metadata schema to classify content for storage

· Manipulating media assets from sources and securely accessing them

· Styles of writing, tone of voice and emerging technologies and trends

· Comprehensive grammar, punctuation and spelling

· Capturing video, pictures, graphics and sounds from various formats, in preparation for non-linear editing and how it is          affected in production

· Regulatory and legal requirements, such as copyright

· Publishing web pages and Search Engine Optimisation (SEO) techniques

· Gathering data to analyse and evaluate campaigns and objectives

· Negotiations, commercial pressures, writing to persuade and project deadlines

How will this course be delivered?

The apprenticeship programme consists of 'on-the-job' and 'off-the-job' training. You will receive on-the-job training from your employer and will also be allowed 20% off-the job training, which will involve your college block-release and independent study.

Your independent study will be recorded in a learning journal, to capture evidence of your experiences, reflections and achievements.

An assessor coach will be allocated to you and will visit your workplace on a regular basis, liaising with your work-based mentor, but you will also receive master-class workshops from college tutors.

This will give you the opportunity to do real work, developing work-based skills that employers' value and helping you to progress in your chosen career

What qualifications will I get?

· Level 3 Junior Content Producer Apprenticeship Standard

· Level 2 Functional Skills Maths and English (if required)

How will I be assessed?

The apprentice's progress and development will be assessed at regular stages - this is likely to be a combination of assignments, activities, exams, reflective discussions and observations in the workplace.

The employer and training provider will formally sign-off the apprentice's readiness for the independent End Point Assessment (EPA) at 'gateway'. Gateway is the point at which the apprentice has met and can confidently apply the minimum knowledge, skills and behaviours required, as detailed within the apprenticeship standard.

The End-Point Assessment (EPA) will consist of 3 distinct components:

· Practical observation with questions and answers

· Set brief test in a controlled environment

· Professional discussion supported by a portfolio of evidence

· Performance in the EPA will determine your overall apprenticeship grade i.e. pass or distinction

How do I get a place on the course?

In order to gain a place on this course, applicants must meet the entry criteria and attend a formal interview. All applications are to be submitted via the college website:


If you have a learning difficulty or disability, please let us know when you apply. If you need help with completing your application and at interview, we can provide support:


What are the entry requirements?

To secure a place of study on the Level 3 Junior Content Producer programme, the minimum entry requirements are as follows:

· English GCSE Grade 4/C, Level 2 Functional Skills, or equivalent

· Mathematics GCSE Grade 4/C, Level 2 Functional Skills, or equivalent

· Demonstrate a passion for the creative design and media industry

· Be at least 16 years of age

You must also be employed in a relevant field (as indicated above) for a minimum of 30 hours per week.

What else do I need to know?

There are no direct additional costs for this course, but you may want to purchase some text books for further reading. A suggested reading list will be supplied at the beginning of your course; however, we also have a wide selection of library books and electronic books for you to use too. You will be expected to supply your own stationery, such as folders, pens and paper. Connection to the internet is expected, but facilities are available at college to do this if necessary. Please contact the Employer Services Team for more information regarding funding and costs: apprenticeships@solihull.ac.uk

What can I do after this course?

Upon completion of the apprenticeship, you can:

· Continue your employment in the industry


· Progress onto higher level qualifications through the Chartered Management Institute (CMI) to become a Team Leader or          Operations Manager, or Level 4 Post Production Technical Operator Apprenticeship (if applicable)



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Part Time

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Junior Content Producer Apprenticeship

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The career paths provided are to give you an idea of the careers that you could progress onto in the future. However, for some, you may need to complete higher level qualifications and gain experience before your dream job becomes a reality. The information provided is to support further research and to generate some initial career ideas when choosing a course. Please check entry requirements to degree courses, apprenticeships, and jobs as this may vary from year to year and across providers. For further advice and guidance, please contact: careers@solihull.ac.uk.